We are shaping HR
every day.

We exist to make visible what makes a company worth joining. Strategy, creativity and culture to build employer brands that attract, engage and stay in the memory of talent.

What we do differently
Bring innovation to your company
discover EBBRANDING
Brands that last. Stories that transform.
10of the 20

largest companies in Latin America trust us

+300

employer brands activated

+70

EVPs built across 18 countries

+25M

candidates reached

The largest companies
in latin america
trust us

A creative agency specialized in employer branding that transforms the relationship between companies and people with strategy, creativity and results.

What we do

From insight to impact.

We work across every front of the employer brand, from diagnosis to activation, from candidate to employee.

EVP & Positioning

The foundation of everything. We build the value proposition that sets your company apart in the talent market, with deep diagnosis, a creative concept and pillars that hold up every touchpoint.

Creative & Employer Brand Identity

An employer brand you can see, read and feel. From visual concept to careers site, from attraction assets to onboarding materials — a coherent identity from awareness to hire.

Talent Attraction Campaigns

The right message, to the right talent, in the right channel. Strategy and execution of multichannel campaigns (organic and paid): LinkedIn, Instagram, programmatic media and content — integrated and data-driven.

Employer Brand Content & Social Media

Consistent presence where talent already is. Editorial calendar, content production and strategic management of channels like LinkedIn, Instagram and Glassdoor — with a brand voice, not a job-ad voice.

Internal Communication & Engagement

A strong employer brand starts inside. We create internal narratives, culture campaigns and activations that turn employees into genuine ambassadors.

DEI & Thematic Activations

Diversity is built with intention, not opportunism. Campaigns and activations for DEI agendas — authentic, consistent and aligned with brand positioning.

Ambassadors

The people who work at the company are the best ones to tell what it is like. We design ambassador programs that turn employees into active brand voices, with training, content and tools to expand reach and organic attraction.

About us

Built on experience.
Driven by results.

We were born with a clear purpose: to be the creative arm of EBB | Experience Beyond Business, the largest HR ecosystem in Brazil. That means our clients do not hire only an agency. They gain access to an ecosystem: events, an active community, benchmarking, networking and market intelligence that goes far beyond what any standalone agency can offer. The history of employer branding in Brazil is intertwined with EBB's own history.

While EBB connects HR professionals across the country, EBBranding connects companies to the talent they need — with creativity, strategy and real results. We are an agency specialized in employer branding and candidate experience, sized to deliver at any scale, with the right balance between strategy and execution.

Empower.Build.Belong.
Discover the EBB ecosystem
Get in touch
EBBranding team
Caio Infante, founder of EBBranding
5xHR Influencer
Part of something bigger

Led by Caio Infante

Led by Caio Infante — former vice president of Radancy for Latin America for more than 9 years and co-founder of EBB — we bring together a solid track record in employer branding at regional and global scale. Now we channel that expertise into a new name – EBBranding – a focused operation with business vision and one clear obsession: creating employer brand communication that goes beyond the conventional.

Caio is recognized as a 5x HR Influencer and one of the leading references in employer branding and the future of work in Brazil. He serves on the board of ABRH-SP and AAPSA, invests in HR Techs, and mentors and teaches at institutions such as USP and StartSe. He has trained more than 5,000 professionals and delivered more than 300 talks. He was also the first HR speaker invited to an event in China.

5x HR Influencer

a reference in employer branding and the future of work in Brazil

The EBB Method

Four stages connecting brand, people and business — from a candidate's first contact to the pride of those already inside.

Attract

Build an employer brand that attracts the best talent in the market to your company.

Engage

Create a culture and an experience that keep your people connected to the company's purpose.

Develop

Communicate your values consistently and develop talent that grows along with your brand.

Retain

Turn employees into ambassadors and measure the impact of your employer brand over time.

Case studies

Credibility is earned, not claimed.

Brands that trusted EBBranding to transform how they attract, engage and retain talent.

01
EVP & Employer Branding Campaign

#CarreiraQueConecta

Riachuelo was going through commercial transformation and brand repositioning, with the challenge of also renewing its employer image — updating perception and attracting new profiles.

We created the EVP #CarreiraQueConecta, a platform able to translate purpose, opportunity, autonomy and development into a close, contemporary language — alive on the careers site, LinkedIn, social media, display media, email marketing and internal programs.

  • New value proposition #CarreiraQueConecta
  • Proprietary employer brand identity
  • Expanded presence across multiple channels
  • More consistency in talent communication
Aplicação da campanha Riachuelo em ambiente de loja
Key visual da campanha Riachuelo
Peça de social media da campanha Riachuelo
02
EVP Localization & Employer Brand Management

A global brand that started to resonate in Brazil

Leroy Merlin had a global employer brand proposition, but needed to make it relevant to the Brazilian market and present in the candidate and employee experience.

We localized the EVP and turned its pillars into a continuous editorial platform, across five territories: Development, Movement, Innovation, Sustainability and Proximity — guiding campaigns, social media, talent programs and internal communication.

  • Management of LinkedIn, Instagram, Facebook and Glassdoor
  • New careers site and GPTW campaigns
  • Internship and Trainee programs
  • Onboarding, offboarding and recruitment materials
+14%
Instagram growth in less than a year
Novo site de carreiras da Leroy Merlin
Programa Trainee Leroy Merlin
TikTok do Programa Estágio Leroy Merlin
03
Frontline Employer Branding Campaign

Dare to transform those who move the operation

PepsiCo needed to strengthen its employer brand among frontline talent — sales, production, logistics and operations — reducing dependence on hunting in critical regions.

Building on the EVP Dare to Transform, we created a simple, direct narrative and took the campaign online and offline: social media, paid media, Google, YouTube, programmatic, job boards, radio, billboards, bus ads and local activations.

7,4M+
impressions
1,3M+
people reached
179K+
clicks on PepsiCoJobs
2.952
applications
Mobiliário urbano da campanha PepsiCo
Caminhão de LED com a campanha PepsiCo
Flyer da campanha PepsiCo
04
Disability Inclusion Employer Branding Campaign

Diversity inspires and drives innovation

Unilever wanted to strengthen its employer brand as a company that values diversity in practice, repositioning the term through the idea of Talent with Disabilities.

We created a creative platform with a warm, optimistic aesthetic, placing talent at the center of the narrative and connecting institutional messaging to real career opportunities, with online and offline assets optimized per channel.

  • Key visuals and OOH assets
  • Google Performance Max, Meta and LinkedIn Ads
  • Targeting by interests and job roles
  • Inclusive and consistent communication
Peça da campanha Unilever com Adriano Ximenes
Peça da campanha Unilever com Matheus Raimundo
Peça de mídia social da campanha Unilever
Insights

Perspectives that matter.

What we are thinking about employer branding, the talent market and HR communication.

What an EVP is and why it matters for your company
EVP
Jul 4, 2022
What an EVP is and why it matters for your company

Understand what an EVP is, why it is decisive to attract and retain talent, and how to define it in practice.

How to apply inbound recruiting to your hiring strategy
Candidate Experience
Oct 18, 2022
How to apply inbound recruiting to your hiring strategy

Meet inbound recruiting: the strategy that brings the right candidates to you instead of chasing them.

Why is employer branding important for your attraction process?
Employer Branding
Jul 19, 2022
Why is employer branding important for your attraction process?

Discover how employer branding strengthens attraction and helps you win the right talent.

Employer brand planning: a practical guide
Employer Branding
Feb 13, 2025
Employer brand planning: a practical guide

Takeaways from a live session on structuring employer brand planning aligned to the business.

Gender equity at work: the role of employer branding
Employer Branding
Mar 8, 2023
Gender equity at work: the role of employer branding

Understand what gender equity at work means and how employer branding can help build more opportunities.

Contact

Let's build something great together.

No detours. If your company wants an employer brand that truly works — one that attracts the people you need, retains the ones you cannot lose and makes your employees proud of where they work — the conversation starts here.

An EBB Group company
Experience Beyond Business

Employer branding with strategy, creativity and results. Brands that last. Stories that transform.

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About usWhat we doMethodCase studiesInsightsContact
What we do
EVP & PositioningCreative & Employer Brand IdentityTalent Attraction CampaignsContent & Social MediaInternal CommunicationDEI & Thematic ActivationsAmbassadors
Contact
caio@ebbranding.com.brWhatsApp · +55 11 98124-9000LinkedIn EBBSão Paulo · Brazil
EBBranding · Experience Beyond Branding
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